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Sunday, November 27, 2011
iPhone 4S India launch muted
Apple's latest smartphone arrived in India to a quiet reception on Wednesday night, almost a week after local service providers Airtel and Aircel announced its entry price, which is higher than anywhere else in the world.
The iPhone 4S is priced at Rs 44,500 onwards, while it sells at 35% less in the US. This partly explains the lacklustre response at the launch in India, compared with the US, where people queue up for long hours ahead of the launch of any iPhone.
Airtel launched the smartphone in the presence of media simultaneously in six cities, while Aircel launched the iPhone 4S across eight cities in a store each, which remained open past 3 am.
None of the two local carriers shared the details on the number of units sold at launch. A person who handles media communications for Aircel, however, termed the response as robust and said 20 people had queued up in Chennai despite heavy rain.
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