Along with the iPhone 4S launch, Apple also made another significant announcement which got buried in the hype and hoopla about what was new in the latest iPhone.
It was the shakeup in the iPod category. First of all, the iPod touch and iPod nano have been made a tad affordable, and more featured added to lure new buyers.
iPod touch will be available in new black and white models starting at Rs 13,500 including VAT. Why should one prefer it over the still available iPhone 3GS (priced at about Rs 19,000)?
Sure it can't make calls, but new iPod touch will have the new iOS 5 and iCloud services, besides Retina display and better camera which got added during last makeover.
The new iPod nano will now be available starting at Rs 8,900 including VAT, which still does seem high for what it offers. The new features include a redesigned user interface, 16 new digital clock faces and improved built-in fitness features, but still not enough to justify the lowered price tag.
The new iPod touch will also support iMessage as part of iOS 5 which will bring the hugely missed functionality of iPhone messaging to iPod touch. So a user can send text messages, photos, videos and contact information to another iMessage user or group on other iOS 5 devices, using WiFi. It also allows you to maintain one conversation across all your iOS devices-for free-with notifications, read receipts and typing indication.
Game Center enhancements include the ability to add photos to your profile, purchase new games from within the Game Center app, and even easier ways to find friends and new games.
iPod touch also supports iCloud, including iTunes in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly across iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content and push it to your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.
iPod nano now features larger icons for even easier navigation of its Multi-Touch user interface. The 16 new digital clock faces range from classic analog looks to your favorite Disney characters including Mickey Mouse and Minnie Mouse.
The best news: iPod nano can now track your runs and walks right out of the box with no accessory required, making it even easier to get your fitness programme up and running. iPod nano can track the time, pace and distance of your run, the calories you burn, and the number of steps you walk.
"iPod nano even encourages the user with motivational real-time voice feedback during your run, available in seven languages, while listening to your favorite music or FM radio station. You can also easily upload workouts to the Nike+ website to set goals, track your progress and challenge friends," claimed Apple.
iPod nano will be available in seven colours, including silver, graphite, blue, green, orange, pink and red.
The lowest, iPod shuffle is available for Rs 3,200 including VAT whereas iPod classic in a 160GB model will still sell for Rs 15,200 including VAT.
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