Google has unveiled Page Speed, a service that will allow it to load web pages faster for end users. According to Ram Ramani, the lead engineer on the Google's Bangalore team that worked on the project, websites using Page Speed will see a speed improvement of 25% to 60%.
"To use the service, you (webmasters) need to sign up and point the site's DNS entry to Google," Ramani wrote in a post on Google's official blog. "Page Speed fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google's servers across the globe. Your users will continue to access your site just as they did before, only with faster load times."
Though Google is offering the service free of charge to a select number of webmasters initially, it will charge a fee once it launches the service. According to Ramani, the Web giant is working to speed up site load times for the last two years and the latest project is another step towards enabling faster browsing. Google claims that the optimization will happen in the real time.
With the importance of the web growing, many companies are aiming to deliver better Web browsing experience. In recent years, all browser makers have put in a lot of efforts to speed up page rendering. Opera Mini, a browser for portable devices, uses its own servers to compress data before serving it on smartphones and tablets. Opera claims this optimization helps it offer a superior and faster Web browsing to experience to mobile users.
Companies like Amazon and Akamai, meanwhile, offer services like content delivery network (CDN) that can speed up data distribution. Many websites rely on these services. According to reports, Page Speed will make of both website optimization as well as a CDN.
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