The eager anticipation is almost over as Coke Studio India hits television screens on Friday evening and singer Richa Sharma said the popular event will give musicians a chance to create their music live on stage.
"India's version of Coke Studio will see more variety as India has a number of languages and music from various states of India can be heard on this stage," Sharma said. While Indian fans appreciate the music of Pakistan, Pakistani singers also love to sing Indian tunes and they do so in many of their live performances, because of the variety of music that India has, she said.
Richa Sharma will sing Punjabi songs with south Indian singers and said she opted to sing for the show because of the musical freedom it offers.
"Unlike reality shows, where we go on stage and sing our Bollywood songs for a limited three minutes, Coke Studio gives us an opportunity to create our music live on stage and enjoy ourselves," she said.
Richa also appreciated the work of Leslie Lewis, who is the music director of the show, saying he gives singers their freedom to sing songs their way. "It’s like he gives us a canvas and we are free to fill colours in it," she says.
Richa said Coke Studio is so magical that the stars of music performing in the show even sang for hours, not realising the time. "There was a time when we started recording at 4 pm and kept jamming till 3:30 am because we were enjoying the jam session way too much."
The show that was launched in Delhi earlier this week, with musical performances by Kailash Kher, Richa Sharma, Shankar Mahadevan and others, is all set to give Indian music aficionados their high for every weekend starting 7:00 pm on MTV.
Coke Studio will aim at creating a fusion of sorts by bringing together singers and musicians from different genres and places on one stage. It will see musicians from the north jam with their southern counterparts and sufi and folk jam with Bollywood.
While Coke Studio gives big music names a chance to step out of their restricted genres and play with various established and upcoming artistes from other genres, it gives an opportunity to young upcoming talents to jam with puritans of music. Singers such as Shankar Mahadevan, Kailash Kher and Richa Sharma will play with Assamese and Tamil singers and upcoming bands such as Advaita will jam with the music industry’s bigwigs.
Coke Studio comes to India after the show completed three successful seasons in Pakistan and is in its fourth season there. The concept started in Brazil, but gained popularity among Indian fans after its Pakistan version. While Pakistan's Coke Studio is a rage among Indian music lovers online, it has created curiosity and excitement among Indian music fans as to what kind of jam sessions does Coke Studio @ MTV have in store.
Meanwhile, the Facebook page of Coke Studio @ MTV has kept the excitement high by releasing trailers, sneak peeks, pictures and also organising chats with the music stars for fans. These activities have kept the music fans waiting, and the day is finally here when music fans get their first sound of the guitar's jugalbandi with the sarod and the dholak's taal with the drums. Listening to Coke Studio will take music fans in a trance, is what Richa Sharma says.
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